52 IDEA STARTERS FOR CREATING HEADLINES AND TITLES THAT SELL

Research shows that some "types" of headlines work better than others. As you've already read, "how to" and "question" headlines or titles can be very effective at drawing your prospects attention and motivating them to open your email, read your ad, or click through to learn more about your offer.

Below is a list of 52 headline archetypes that work. Use
them to spark ideas for creating your own money-making headlines.  Just replace the parenthetical descriptive with words related to your own products/services.  

For example, using Idea No. 2 "How To (ACCOMPLISHMENT) In (TIME FRAME)" you could replace the descriptives like this:

ACCOMPLISHMENT = Locate and Land a Telecommuting Job
TIME FRAME = 3 Months Or Less

So that you create the headline How To Locate and Land a Telecommuting Job In 3 Months or Less

1. How To (ACCOMPLISHMENT) By (DOING SOMETHING UNEXPECTED)

2. How To (ACCOMPLISHMENT) In (TIME FRAME)

3. How To Turn (PROBLEM) Into (BENEFIT)

4. How To Get (GOAL) From (SOMETHING COMMON)

5. How To Improve Your...

6. How To Start...

7. How To Have...

8. How To Make (SOMEONE/SOMETHING) Do (SOMETHING GREAT)

9. (PROBLEM) -- How To Fix It

10. How To Get Free (PRODUCT/PROGRAM)

11. How You Can (ACTION) In The Next (TIME FRAME)

12. How An Uninformed (PERSON/ACTION) Made A Fortune In (BUSINESS TYPE)

13. How An Unexpected (EVENT) Changed My (SITUATION)

14. How I (ACCOMPLISHMENT) In (TIME FRAME)

15. How I (ACCOMPLISHMENT) By (SOMETHING UNEXPECTED)

16. How I Improved My (PROBLEM)

17. (#) Ways To (PROMISE)

18. (#) Ways To Avoid (PROBLEM)

19. (#) Steps To ...

20. (#) Ways To ...

21. (#) Ways To Beat (PROBLEM)

22. Get Rid Of Your (PROBLEM) Forever!

23. Buy No (PRODUCT TYPE) Till You've Seen (PRODUCT NAME OR DESCRIPTION)

24. Read This And (PROMISE/THREAT)

25. Dare To Be ...!

26. Read This Or (THREAT)!

27. What Makes ...?

28. Do You Make These Mistakes In ...?

29. Want To Be (BETTER CONDITION)?

30. (PROBLEMS) -- Which Do You Want To Overcome?

31. (PERSONALIZED GREETING), Here are (#) (PRODUCTS) Of Interest To You. Which (#) Do You Want Free?

32. Are You Ever (PROBLEM)?

33. Tired/Fed Up With (PROBLEM)?

34. Should You (SOMETHING YOUR PROSPECT IS THINKING ABOUT DOING)?

35. Are You ...?

36. Are You Ashamed Of (PROBLEM)?

37. Secrets Of (SOME KIND OF EXPERT)

38. What Never Ever To (COMMON CHORE/ACTION)

39. The Truth About ...

40. What You Should Know About ...

41. The One Sensible Way To ...

42. What Every (PERSON) Should Know

43. The Secret Of ...

44. Why ...

45. What It Takes To ...

46. What Everybody Ought To Know ... About This (BUSINESS TYPE)

47. Little Known Ways To (BENEFIT)

48. The Wrong Way And The Right Way To (DO SOMETHING DIRECTLY RELATED TO YOUR BUSINESS)

49. The Secret Of (ACCOMPLISHMENT)

50. When Experts (FAILURE/PROBLEM) -- This Is What They Do

51. The Secret Of ... -- Yours If You Qualify

52. Your (SOMETHING IMPORTANT TO YOU) Is In Imminent Danger